As I was driving home from dinner with the fab archiviste J-Heck (lots of buttery butter!) I noticed that Taco Shack is "now serving black beans." So momentous is this addition to their menu that it is being trumpeted on their marquee so that all of Austin, so tired by single bean offerings at area taquerias, can make an informed choice about their preferred legume delivery method.
About two, maybe three, perhaps four years ago, Bob and I ventured into the Shack for lunch on a Saturday. Taco Shack is the local leader on breakfast taco sales and due to market forces, does not serve the lunch menu on weekends. Most Austinites, save Bob, crave A-town's interchangeable list of b-taco ingredients after a long work week and scoff at crispy shells, ground beef, and soup with little floaty chunks of avocado.
Bob is an avid hater of breakfast and was so incensed that he was denied the luxury of selecting his meal from the lunch menu that we left. This event was so damaging that to this day, Bob still brings up the time that Taco Shack ruined his life by denying him lunch that day so long ago. I can only wonder about what he felt that day. Rejection? Anger? Confusion? Humiliation? The fact that a successful taco business was not catering to his needs left an irreparable scar on his psyche and has cost TS hundreds of dollars in lost crispy beef taco revenue.
Taco Shack's feeble attempt at cornering the Bob market and seducing him back to a steady diet of Shack Tacos and Burnet Road Burritos via the addition of black beans will fail! He doesn't give a rodent's behind about beans, black or otherwise. Neither black beans nor blowjobs nor Benjamins will bring my husband back to the Shack. TS fucked up and I'm, to this day, still hearing about it. That time we went there and they wouldn't serve him lunch.
Posted by Zerd at July 30, 2008 09:02 PM